Privacy Policy

1. Information We Collect

We collect information to provide effective advertising services to publishers, advertisers, and users. Information collected includes:
• Device and Browser Information: Such as IP address, browser type, operating system, device identifiers, and location data.
• Ad Interaction Data: Information on how users interact with ads (e.g., clicks, impressions).
• Publisher and Advertiser Data: Information provided directly by our partners to optimize ad delivery and performance.
• Cookie and Tracking Technologies: We and our partners use cookies, pixels, and similar tracking technologies to gather and store information for ad targeting and personalization.

2. How We Use Information

We use the information collected to:
• Deliver and Improve Ads: Enhance ad targeting and personalization to improve relevance for users.
• Optimize Performance: Analyze and improve ad performance across publishers, advertisers, and SSP partners.
• Fraud Prevention and Security: Detect and prevent fraudulent activity and ensure the security of our platform.
• Compliance and Legal Obligations: Fulfill regulatory and legal obligations as required.

3. How We Share Information

We may share information in the following ways:
• With Publishers and Advertisers: To provide insights into ad performance, audience engagement, and optimization.
• With Other SSP Partners: When collaborating with other SSPs, we may share information to enhance cross-platform ad delivery and targeting.
• Service Providers: We work with third-party providers who assist in delivering our services and comply with our data handling standards.
• Legal and Regulatory Compliance: We may disclose information to comply with legal obligations, protect our rights, or respond to lawful requests.

4. Cookie and Tracking Policy

The websites operated by Kuantyx, as well as those of its partners, suppliers, and clients, make use of cookies and similar technologies to gather information about how users interact with and navigate our digital platforms. By accepting cookies on Kuantyx websites, you consent to our use of this data to recognise you as a user, perform internal analytics, and carry out any data processing that you have authorised as a visitor, customer, or partner. This Privacy Notice should be read together with our Cookie Policy, which provides additional details on cookie use and management.For more specific information about how Kuantyx manages cookies, please refer to our [Cookie Policy].

As part of the advertising services provided by Kuantyx—which help optimise and distribute advertising across our partner media—certain non-identifiable data may be collected. While none of this information allows Kuantyx to personally identify you, it helps ensure that advertising is more relevant and effective.

Examples of data that may be gathered include:
Device identifiers – used to measure ad delivery and frequency.
Device characteristics – used for targeting and statistical reporting.
General location data (via IP address) – used to serve ads for products and services available in your country.
‍Precise location data (mobile apps only) – only if you’ve granted permission, used to show ads relevant to your area.
Ad-related interactions – data about how often an ad is displayed or clicked, helping us track campaign performance.
Contextual website events – such as page views or content categories, used to evaluate where and how ads are displayed for Brand Safety purposes.
‍Public IP address – shared with our advertising partners only when required for transactional purposes (e.g., bid or demand platforms, Brand Safety tools). In all other cases, Kuantyx uses an anonymised version, removing the final segment (for example, 192.168.10.100 becomes 192.168.10.xxx).

Since Kuantyx collaborates with other advertising technology companies and publishers, several kinds of cookies may be used throughout these processes.

To manage user consent and preferences, Kuantyx employs a CMP (Consent Management Platform) registered with IAB Europe’s Transparency and Consent Framework.
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Kuantyx’s IAB Vendor ID is 1374. You can find more information on participating vendors and their purposes here: https://iabeurope.eu/tcf-for-vendors/.The data gathered through our advertising ecosystem may reflect your browsing preferences or device characteristics. Although it does not directly identify you, it helps us provide a more personalised experience and is processed for the following purposes:
Analytics: Aggregated measurement of advertising performance (impressions, clicks, engagement, etc.) to report to Kuantyx partners and clients.
Ad delivery and frequency capping: To limit how many times a specific ad is shown to the same user (for example, a maximum of three times per day).(Re)Targeting:

Kuantyx uses collected data to segment campaigns and display content more relevant to each user (e.g., based on device type, location, or viewed content).

Third-party collaboration: We may share aggregated, non-identifiable information with trusted partners who help us measure performance, prevent fraud, and ensure advertising quality and compliance.If you prefer to disable all cookies used by Kuantyx within the IAB Transparency and Consent Framework when browsing other websites, please visit our Cookie Policy for detailed instructions.

Note that doing so will store an “opt-out” cookie that records your decision on Kuantyx’s domains.

5. Data Security

We use commercially reasonable efforts to protect the information we collect. Despite these efforts, no data transmission or storage system is completely secure. Users should exercise caution when transmitting personal data.

6. Legal Bases for Processing and Participation in the IAB Europe Transparency & Consent Framework

KUANTYX MEDIA LIMITED participates in the IAB Europe Transparency & Consent Framework (TCF) and complies with its Specifications and Policies. Our identification number within the framework's Global Vendor List is 1374.

Where the General Data Protection Regulation (GDPR) applies, we process personal data for the advertising purposes disclosed in the Global Vendor List on the basis of the user's consent, as transmitted to us through the TCF by the consent management platform (CMP) present on our partners' websites. Where no valid consent signal is received for those purposes, we do not process personal data for them.

In addition, we process limited personal data (such as IP address, user-agent and short-lived technical identifiers) on the basis of our legitimate interest (Article 6(1)(f) GDPR) strictly for the following Special Purposes, as defined by the TCF:

Special Purpose 1 — Ensure security, prevent and detect fraud, and fix errors. Data is used to monitor for and prevent invalid traffic, malicious, deceptive or fraudulent activity, and to identify and repair errors that impair the intended functioning of our services.

Special Purpose 2 — Deliver and present advertising and content. Data is used for the technical delivery of advertisements and content to the user's device, including verifying delivery and technical quality, and responding to technical parameters of the device (such as screen size and connection type).

Processing for these Special Purposes is limited to what is strictly necessary, does not include building advertising profiles, and the data involved is retained for no longer than 13 months. We have carried out and documented a Legitimate Interest Assessment (LIA) for this processing, which balances our interests against the rights and freedoms of users; a summary is available upon request.

To exercise your rights under the GDPR (including access, erasure and objection), or to request the LIA summary, contact us at privacy@kuantyx.com. Where our processing relies on consent collected through the TCF, you can also review or withdraw your choices at any time through the privacy settings link provided on the website where you gave them.